During my collaboration with STV Comunicación, we worked on the concept and graphic design for advertising campaigns for Kiwoko, one of the leading brands in the pet sector. The goal was to develop visual pieces for multiple formats — both physical and digital — that would connect with audiences emotionally while maintaining the coherence of a well-established brand.
But we didn’t just design. We also innovated.
We integrated artificial intelligence into the creation of images and visual concepts for many campaigns, expanding the brand’s visual language and bringing a more agile and creative approach to the process.
The result was a series of campaigns that felt fresh, approachable and visually engaging, while still fulfilling their commercial objectives — a combination of strategy, creativity and new tools working together.